Google Ads Specialist Who Cares About Booked Revenue, Not Just CTR

We run a boutique marketing agency serving local service businesses (plumbing, RV repair, home services). We need a Google Ads specialist who can manage and optimize PPC accounts for our clients, but with one requirement: you have to think past the dashboard.

If you're excited about impressions, CTR, and Quality Score before you've asked what a good lead is worth to the client, this isn't the right fit.

What we actually need:

- Someone who understands call tracking and conversion attribution, not just platform metrics

- Someone who will tell us when to pull back spend, not just when to scale it

- Someone who's managed accounts for local service businesses (plumbing, HVAC, contractors, home services) and understands lead quality vs lead volume

- Bonus: experience with What Converts. We use it for call tracking across all client accounts, so if you already know the platform, that's a big plus.

What this is NOT:

- Set-it-and-forget-it campaign management

- Generic ecommerce or SaaS PPC experience with no local services background

- Someone who needs a script for every decision

To apply, answer this in your proposal (skip it and we won't respond):

Tell us about an account where the Google Ads dashboard looked great, but the client's actual business results were bad. What did you find, and what did you do about it?

If you can't answer that with a real example, please don't apply. We're looking for one person to build a long-term relationship with across multiple client accounts, not a one-off gig.

Include your rate, availability, and whether you've used What Converts or similar call tracking platforms before.