Senior Paid Social Media & Digital Marketing Specialist (Hourly/Ongoing) - Contract to Hire

Senior Paid Media & AI Marketing Specialist (Ongoing | Hourly)

About Us

We’re looking for an exceptional digital marketer to become an extension of our team.

This is not a one-off project. We’re looking for someone who can take ownership of our paid digital marketing, proactively recommend new technologies, AI tools and marketing strategies, and continually improve our results.

You’ll work across two exciting Australian businesses:

Activate Media Events

An international live events company producing tours featuring many of the world’s leading authors, thought leaders and wellbeing experts.

Current projects include:

* Jay Shetty European Arena Tour (London & Dublin)

* TJ Power – Sydney

* Additional international speaker tours throughout Australia and Europe.

Promo Wheels

One of Australia’s leading experiential marketing agencies specialising in branded food trucks, coffee carts, ice cream carts, roadshows and brand activations.

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What You’ll Be Responsible For

Paid Advertising

Manage and continually optimise:

* Meta Ads (Facebook & Instagram)

* TikTok Ads

* LinkedIn Ads

* Google Search

* Google Performance Max

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Strategy

We’re looking for someone who stays ahead of the latest marketing trends—not someone who simply launches ads.

You should proactively recommend:

* AI marketing tools

* Lead generation strategies

* Conversion optimisation

* Audience growth

* New advertising opportunities

* Marketing automation

* CRM improvements

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Technical

You’ll also be responsible for auditing and improving our marketing infrastructure including:

* Meta Business Manager

* Meta Pixel

* Conversion API

* Google Tag Manager

* Google Analytics

* Google Merchant Centre

* Shopify integrations

* Apollo.ai setup

* CRM integrations

* ManyChat (or similar Instagram DM automation)

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Event Marketing

Experience marketing:

* Live events

* Conferences

* Speakers

* Entertainment

* Wellness

* Premium consumer brands

would be highly regarded.

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What Success Looks Like

We’re looking for someone who can:

* Increase ticket sales.

* Increase qualified leads.

* Reduce cost per acquisition.

* Improve ROAS.

* Build valuable first-party databases.

* Identify opportunities before we ask.

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Essential Skills

* Meta Ads Manager

* Google Ads

* Google Performance Max

* TikTok Ads

* LinkedIn Campaign Manager

* Shopify

* Google Merchant Centre

* Meta Pixel

* Conversion API

* Google Analytics

* Audience building

* Remarketing

* Conversion optimisation

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Bonus Skills

* Apollo.ai

* ManyChat

* HubSpot

* CapCut

* Canva

* Figma

* AI marketing tools

* Event ticketing platforms

* Email marketing automation

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About You

You think like a business owner—not just a freelancer.

You’re proactive, commercially minded, highly organised and genuinely excited by digital marketing.

You constantly test new ideas, embrace AI, stay on top of industry changes and enjoy finding smarter ways to generate leads and sales.

Excellent written and spoken English is essential.

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Engagement

* Ongoing relationship.

* Hourly engagement preferred.

* Immediate start.

To Apply

Please include:

* Examples of campaigns you have personally managed.

* Results achieved (ROAS, CPA, ticket sales, lead generation or revenue growth).

* The AI and marketing tools you use every day.

* Why you believe you’re the right person for this role.

We’re looking for an A-player who wants to build a long-term partnership and become a trusted extension of our business—not someone who simply manages advertising accounts.