Check out a sample of the 5 Pay Per Click jobs posted on Upwork
Last updated: 2026-06-30
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Posted 4 days ago
Dedicated Paid Media Manager - Google & Meta Ads for Healthcare/Wellness Brands - Contract to Hire
JOB DESCRIPTION We're hiring a dedicated paid media specialist to lead Google Ads and Meta Ads execution and strategy for two established US healthcare/wellness brands: Drip Hydration (mobile IV therapy) and ConciergeMD (concierge medicine). This is a long-term, full-attention role. You will own day-to-day campaign management, present performance to clients on weekly and bi-weekly calls, drive strategic recommendations, and coordinate with the broader account team. You are no [~500 characters unavailable — a content-safety filter withheld this passage on repeated fetch attempts; not fabricated] rmance to clients on bi-weekly calls. Bring a point of view, not just numbers. Anticipate questions before they're asked. - Drive strategic recommendations including channel mix, audience expansion, creative direction, budget allocation, and testing roadmap. - Coordinate with the creative team on monthly roadmap launches (3 campaign launches per brand per month). - Run deep-dive analyses when stakeholders request them (city-level performance, LTV analysis, ad copy refreshes, search term scrubs, attribution issues). - Surface anomalies proactively including tracking breakage, spend pacing issues, performance dips, and policy concerns. Flag issues before stakeholders notice them. - Maintain account hygiene including negative keyword management, audience refinement, ad copy testing, and conversion tracking QA. ================================================================ WHAT WE NEED - 3-5 years of hands-on paid media management with [~500 characters unavailable — a content-safety filter withheld this passage on repeated fetch attempts; not fabricated] Google Ads and Meta Ads. Both, not just one. - Fluent English (written and spoken). You will be on calls directly with US-based clients and executives. - Channel-level analytical depth across Search, PMax, and Meta. Search: Read a search term report, identify waste, propose negatives, and explain the why. PMax: Read asset-level performance, search themes, channel splits, and audience signal performance. Propose changes to the inputs (signals, exclusions, asset rotation, brand safety, account-level negs) since you don't get traditional Search-level levers. Meta: Identify winning creative concepts by reading hook rate, hold rate, CTR, CPM, frequency, and CPA/ROAS by ad and ad set. Brief the creative team on what concepts and hooks to scale. Bid strategy fluency. You understand the practical differences between Max Conversions, Max Conv Value, target CPA, and target ROAS. You know when to switch, how to set the targets, how learning periods work, and what "Limited by Budget" actually means on each. LTV-driven goal setting. You don't optimize toward a 1.0x first-purchase ROAS. You understand customer lifetime value, payback periods, and repeat purchase rates, and you bake them into the target ROAS so the platform optimizes toward the right outcome. You can have an intelligent conversation with the client about what their target ROAS should actually be (not just what they think it should be). Attribution and measurement literacy. You understand attribution windows (1-day click, 7-day click, view-through), how toggling them changes reported performance without changing actual performance, and why Meta reporting differs from GA4 differs from a CRM. You can explain that gap to a client without losing them. - Strategic thinking. You don't wait for instructions. You see an opportunity, you recommend the action, and you execute. - Client-facing experience. You've presented performance to non-marketers and held your own in conversations with executives. - Conceptual understanding of tracking infrastructure. You should understand how GTM, CAPI, pixel events, offline conversions, and conversion attribution work. Enough to diagnose when tracking is broken, write a clear brief for the tech team, and explain to clients what is and isn't being measured. You will NOT be implementing pixels or building GTM containers yourself. We have a tech team for that. But you need to be [~500 characters unavailable — a content-safety filter withheld this passage on repeated fetch attempts; not fabricated] althcare or wellness brand experience specifically ================================================================ COMPENSATION AND LOGISTICS - Budget: $3,000 to $3,500 per month, paid through Upwork - Hours: Full attention to these two brands. Roughly 30-40 hours per week. - Term: Long-term engagement. Start as soon as both sides are aligned. - Reporting: You will report into a senior strategist and operate as the dedicated point of contact for the client te [~500 characters unavailable — a content-safety filter withheld this passage on repeated fetch attempts; not fabricated] tomorrow. Generic questions (what's the budget, what are the goals) will be skipped. 3. The phrase "Mobile IV" in your first sentence so I know you read the post carefully. Applications without these three elements will not be reviewed.
- Campaign Management
- Budget Management
- Social Media Advertising
- Health & Wellness
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Social Media Marketing
- Marketing Strategy
- Communication Etiquette
- Fashion & Beauty
- Female
- Fashion Modeling
- Amazon PPC
- SEO Keyword Research
- SEO Competitor Analysis
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Posted 4 days ago
Google Ads & Meta Ads PPC Assistant - Contract to Hire
**Hiring: Google Ads & Meta Ads PPC Assistant (Long-Term)** I'm looking for an experienced **PPC Assistant** to support me **5 days a week** on an ongoing basis. This is a **long-term opportunity** for the right candidate. You'll be working on lead generation campaigns for **Home Services, Healthcare, and other local businesses**. **Must-have skills:** * Google Ads * Meta Ads * Keyword Research * High-Converting Ad Copy * Campaign Setup & Optimization * Conversion Tracking (GA4/GTM preferred) * Google Ads Editor * ClickUp You must be able to understand a business, build campaigns accordingly, and pay close attention to detail. **Accuracy is critical**—I meet directly with clients, so I need someone who makes **zero avoidable mistakes**. **English fluency is not required. Urdu is perfectly fine.** **When applying, please include:** * Your relevant PPC experience * Your availability Keep proposals concise and answer screening question in one line
- Google Ads
- Pay Per Click Advertising
- Meta Pixel
- Facebook Advertising
- Search Engine Marketing
- Google Tag Manager
- Google AdSense
- PPC Campaign Setup & Management
- Google Analytics
- Campaign Management
- Campaign Optimization
- Campaign Reporting
- YouTube Ads
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Posted 4 days ago
Google and Meta Ads Manager
We are seeking a skilled Ads Manager to oversee our Google and Meta ad campaigns. The ideal candidate will have experience in managing and optimizing ad performance to achieve our marketing goals. Responsibilities include creating and executing ad strategies, monitoring ad metrics, and adjusting campaigns for better ROI. If you have a strong understanding of digital marketing and a proven track record in managing successful ad campaigns, we would love to hear from you.
- Internet Marketing
- Pay Per Click Advertising
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Posted 4 days ago
Google Performance Marketing Specialist (Google Ads / GA4) Needed - Contract to Hire
Overview We're looking for an experienced Performance Marketing freelancer to set up, manage, and optimize our Google advertising and tracking. You'll work directly with us to improve campaign performance and hit our growth targets. This is a [one-time project / ongoing engagement] with room to grow into a long-term collaboration for the right person. About us: [1–2 sentences: what you do, your product/service, and your main goal — e.g. "We're a [DTC e-commerce brand / B2B SaaS company] looking to scale paid acquisition while keeping CPA efficient."] What you'll do Build, manage, and optimize Google Ads campaigns (Search, Shopping, Performance Max, YouTube, Display) Set up and audit conversion tracking with GA4 and Google Tag Manager Manage budgets and bidding to improve ROAS / lower CPA Run A/B tests on ads, audiences, and landing pages Deliver clear weekly/monthly reports with KPIs and recommendations [Optional: Manage Google Merchant Center / product feeds] What we're looking for Proven experience managing Google Ads accounts (please share results/examples) Strong skills in GA4 and Google Tag Manager (incl. conversion tracking setup) Solid analytical mindset — comfortable working with data and metrics Experience in [our industry: e.g. e-commerce / lead gen / B2B] is a plus Google Ads certifications are a plus Clear, proactive communication in English Project details Type: [Hourly / Fixed-price] Budget: [e.g. $25–50/hr or $X fixed — or "open to proposals"] Estimated workload: [e.g. 10–15 hrs/week / one-off audit + setup] Duration: [e.g. ongoing / 1–3 months] Start: ASAP To apply, please include A short note on how you'd approach improving our Google performance 1–2 examples of accounts/results you've managed (anonymized is fine) Your availability and rate Answer: What's the first thing you check when an account's ROAS suddenly drops? We review every proposal and reply to those that are a good fit. Looking forward to working with you!
- Google Ads
- Google Analytics
- PPC Campaign Setup & Management
- Pay Per Click Advertising
- Search Engine Marketing
- Campaign Reporting
- Google Tag Manager
- Google AdSense
- Campaign Management
- Campaign Optimization
- YouTube Ads
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Posted 4 days ago
Performance Marketing Freelancer — Paid Ads for Early-Stage Startup (US/Canada Concept Validation)
We're an early-stage startup launching a curated, in-person social experience: device-free group dinners, mixers, and small-group meetups designed to spark real friendships among verified members. Think "anti-loneliness, anti-doomscroll" — intentional offline gatherings in a digital-burnout world.We've validated early interest in one market and now want to test demand in the US and Canada. We need a hands-on performance marketer to run a small-budget validation campaign and tell us, with data, whether North Americans will sign up.The one question we're answering: Will people in the US/Canada pay attention to — and sign up for — curated offline social events?Scope of work Set up ad accounts, conversion tracking (Meta Pixel/CAPI, GA4), and UTM structure Build 2–3 campaign variations testing different audiences, hooks, and angles (e.g., loneliness/connection, digital detox, "make friends as an adult," singles/mixers, professional networking) Instrument the core conversion goal (waitlist signup / email capture) Run campaigns over a 3–4 week window on a defined test budget Optimize based on performance Deliver a readout: CPL, CTR, conversion rate, CPM, best-performing audience + message, and a clear go/no-go recommendation per city/segment You should have Proven paid-acquisition experience for consumer/social/events products in the US/Canada Strong Meta (Instagram/Facebook) + Google hands-on skills — Meta will likely carry this Ability to build tracking and read the data, not just spend Bonus: experience with demand-validation / waitlist "smoke test" funnels, or with events/community/dating/social apps
- Google Ads
- Marketing Strategy
- PPC Campaign Setup & Management